BRAND DISCOVERY, IDENTITY & ENGAGEMENT

Pip Sparkes, founder at Women’s Health Acupuncture Clinic, is an Acupuncturist, Registered Nurse and Midwife with a specialist skillset to help women with fertility, pregnancy, menopause and hormonal imbalances. Aynsley Campbell Creative has been responsible for her visual identity.

Undertaking a brand discovery helped align this business's vision, position and culture. The clinic's target market was pinpointed and subsequently an imagery/style was born. The rounded feature font is soft and feminine, with precious metals and natural paua shell featuring as graphics. The result is a professional identity leveraged from both my strengths as creative consultant and Pip as business owner.​​​​​​​

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